Health start-up Present Life launches Healist Advanced Naturals, a medically supported CBD range, with a cut-through brand name method that marries science and nature by Robotic Food. Considering that constraints on using cannabidiol (the non-intoxicating part of cannabis) were raised in Europe and The United States And Canada, the CBD health sector has actually taken off. Experts are now forecasting that the global market will go beyond ₤72 billion by 2026– and sales of CBD-based items in the retail sector will be a major chauffeur of that development. As an outcome, the marketplace is becoming progressively congested and baffled, with an expansion of balms, oils, and casts in varying percentage strengths, assuring to treat any number of health issues. Present Life wished to create a line of product that benefited from this sector development, however in a manner that alters the narrative around CBD products, removes confusion, shows integrity, and makes the health benefits crystal clear to the consumer. Robotic Food was approached to drill down and specify the opportunity, and then design a strategic action to place Healist as a benefit-focused flagship brand name with multichannel selling in mind. The resulting work has enabled Healist to cut through all the white sound. Consumers are reassured of the high-quality nature of the items, and are able to navigate the range easily to find the best variant for their needs. “A shift in policies and customer frame of mind have actually fuelled a sharp development in the CBD category, so we needed to create a brand with special cut-through. It was necessary to eliminate the common barriers connected with CBD items, build trust and make it mainstream,” states Simon Forster, executive creative director and creator of Robot Food. An essential part of the method was to show the advantages to be found where modern-day science and botanical knowledge fulfill, and demonstrate how that marriage can assist consumers regain balance and ‘recover their 100%’. To that end, the fusion message is evident at every touchpoint on the consumer journey. The bespoke product packaging format makes a genuine virtue of the science and nature story and concentrates on the efficiency of the ingredients. A lab-white ‘science’ sleeve with a diecut ‘H’ is removed to expose the ‘nature’ layer, including botanical illustrations that showcase active ingredients, with four colourways so customers can rapidly differentiate the 4 main advantages (calm, sleep, wellness, relief). “The ‘H’ marque catches Healist’s spirit. One pillar represents science, the other nature, while a central dot signs up with the two and is symbolic of equilibrium,” says Steph Oglesby, style director at Robotic Food. Robotic Food has actually developed a brand world and tone of voice to support the USP and influence trust, with messaging that consists of hero statements like: “Ground-breaking science. It remains in our nature” and “Potent natural components. Down to a science.” From product packaging right through to the brand interaction strategy, clinical cues, including annotation lines and botanical illustrations, produce a structure that reinforces the power of nature when combined with a clinical technique. “We’ve created and introduced our own brand names at Robotic Food, so we were able to identify the wider opportunity within the marketplace,” says Forster. “The majority of CBD brands focus their approach on the percentage of CBD oil, or line up to a specific lifestyle. With Healist, we positioned the customer first, creating benefit-led options presented in a brand name architecture that bridges science and wellness.” Michael Bryce, co-founder and international chief marketing officer, Healist, states: “Dealing with Robot Food assisted us clarify and completely understand our unique market position. As a company, the group at Robot Food always has front of mind industrial practicality along with strong, interesting design. The brand name method can bend and grow as we do too.” Part of a continuous relationship with Present Life, Robot Food will continue to support Healist with digital material production, and function as brand name guardians. Launched online in March, Healist prepares to get into mainstream retailers in the US, followed by the European market depending on the changes to CBD guidelines.